Case Details

Pulse Apparel, a streetwear brand, wanted to launch a TikTok and Instagram campaign to boost brand awareness and connect with Gen Z audiences.

Challenges

• Low engagement across existing social channels

• Lack of trendy, relatable content formats

• Need to produce fast-turnaround content consistently

• Strong competition from global fashion brands

  
  

Our Approach

We designed a social-first content strategy based on short-form video trends.

• Trend Analysis: Identified viral challenges and soundtracks.

• Short-Form Production: Shot bite-sized, energetic videos with models.

• Platform Optimization: Edited in vertical formats with captions.

• Consistency: Created a content calendar for regular posting.

  
  

Execution

Over two weeks, we shot and edited 25 social videos optimized for TikTok and Instagram Reels. Each video highlighted Pulse’s apparel in fun, energetic scenarios tied to current trends.

Results

• 300% increase in social engagement within the first month

• 50K+ new followers gained across platforms

• Top-performing video reached 1.5M views

• Stronger cultural relevance among Gen Z audience

  
  

Conclusion

Pulse Apparel’s success shows the power of trend-savvy, high-quality social media content to build community, engagement, and brand loyalty.