Case Details
At our video production studio, we believe every brand has a story worth telling.
Client:
Horizon Motors
Budget:
$250k
Duration:
5 months
Year:
2025
Commercial Video
Horizon Motors, an electric vehicle company, was preparing to launch their flagship car. They needed a high-impact commercial that highlighted innovation, sustainability, and luxury while appealing to both investors and consumers.
Challenges
Strong competition from established auto brands
Need to balance technical storytelling with emotional appeal
Limited brand recognition in a crowded EV market
Tight launch timeline for global campaign rollout
Our Approach
We designed a cinematic commercial that blended lifestyle storytelling with product-focused visuals.
Creative Strategy: Developed a futuristic yet human-centered narrative.
High-Impact Filming: Used cinematic rigs, drones, and car-mounted cameras for dynamic shots.
Sound Design: Composed an original score emphasizing speed and innovation.
Cross-Platform Delivery: Cutdowns tailored for TV, YouTube, and social ads.
Execution
Filming took place across urban and natural landscapes to symbolize sustainability and versatility. We used advanced VFX to highlight the car’s cutting-edge features and edited multiple ad variations for global use.
Results
Campaign reached 15M+ views within 6 weeks
Sales inquiries increased by 50% in the first quarter
Horizon positioned as a serious competitor in the EV market
Positive coverage in auto magazines and digital tech outlets
Conclusion
This project demonstrates how strategic commercial production can accelerate brand positioning, blending visual spectacle with clear messaging to drive real business outcomes.