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Case Details

At our video production studio, we believe every brand has a story worth telling.

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Client:

Horizon Motors

Budget:

$250k

Duration:

5 months

Year:

2025

Commercial Video

Horizon Motors, an electric vehicle company, was preparing to launch their flagship car. They needed a high-impact commercial that highlighted innovation, sustainability, and luxury while appealing to both investors and consumers.


Challenges

  • Strong competition from established auto brands

  • Need to balance technical storytelling with emotional appeal

  • Limited brand recognition in a crowded EV market

  • Tight launch timeline for global campaign rollout


Our Approach

We designed a cinematic commercial that blended lifestyle storytelling with product-focused visuals.

  • Creative Strategy: Developed a futuristic yet human-centered narrative.

  • High-Impact Filming: Used cinematic rigs, drones, and car-mounted cameras for dynamic shots.

  • Sound Design: Composed an original score emphasizing speed and innovation.

  • Cross-Platform Delivery: Cutdowns tailored for TV, YouTube, and social ads.


Execution

Filming took place across urban and natural landscapes to symbolize sustainability and versatility. We used advanced VFX to highlight the car’s cutting-edge features and edited multiple ad variations for global use.


Results

  • Campaign reached 15M+ views within 6 weeks

  • Sales inquiries increased by 50% in the first quarter

  • Horizon positioned as a serious competitor in the EV market

  • Positive coverage in auto magazines and digital tech outlets


Conclusion

This project demonstrates how strategic commercial production can accelerate brand positioning, blending visual spectacle with clear messaging to drive real business outcomes.

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